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10 Email Marketing Best Practices

Primary! Social! Promotional! Ya… it is the format of our Gmail accounts. It has been incorporated long since today, and is the most lively adopted format which is heartily adopted worldwide. Why it has been divided so? It has been employed to enhance the functionality and the look of the Gmail accounts and you have surely felt the difference when all mails were merged and when all are dispersed into the chunks. Emails are the most professional and technical approach to transfer any attachment and to making on-line diverse deals. Actually, the mail you have sent to your client should be engraved with proper format and the language you will use.

Gone were those days, when email ids were identified by only mails and attachments. It is the cut throat era in which email marketing is in vogue. Email marketing is the type of direct digital marketing tool that employs the electronic mail for the purpose of delivery of commercial message. Now, the email marketing is becoming more prominent as the days pass by. Many agencies create the marketing content and then diffuse it to the customers via an email marketing campaign. The problem is that the results can be hit or miss.

Now, it is time for a question. How do you increase your chances of getting a click-through? Utilizing the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content and follow-up. Knowing how to reach your customers is just a piece of the puzzle. In a nutshell, the key to the successful marketing campaign is to pick the apt email marketing path.

Email Marketing Best Practices:

Let us discuss some tips for developing a strategic email road map that assists you to be prepared to hit the ground running in 2015.

1. Go mobile; It’s the future:

Responsive design can lead to a 130% increase in email clicks. Yes, you have read absolutely right. Just read once more! With the leading-edge world, this has been clearly stated that regardless of any marketing channel, small screen’s vitality can’t be overlooked. Every single aspect from the website design to newsletters, email template and landing pages, everything has to be responsive. Moreover, adding the social buttons in the email will increase your success rate.

2. Invest in Analytics:

Data and analytics make sure that you will go with the righteous approach and channel to acquire the better results. That’s why, step up your pace vigilantly about what you are doing, what’s the general market behaviour, what visitors generally behave towards your brand and then perform the steps. If you will spend a dollar on analytics, it can secure your $1 million from going waste.

3. Get in front of the readers:

Creating the blog and email content are all what was required to reach to the top of the search engines, convert them into users and beat your competitors. The world is not constrained up to just having the content, you will have to promote it utilizing appropriate tools and tactics.

4. Lead the conversation on social media:

Follow your customers. Go where they move. It is not adequate to join social media networks, you must engage with the customers. Choose the networks your customers prefer to use. Social media channel is the huge and imperative mode to get your brand endorsed. Through the content promotion and the authentic engagement, you can drive the visitors to your website and convert them into email subscribers.

5. Emphasize the quality writing over the visual content:

Visually compelling emails might be proved stunning, but they are ineffective at the same jiffy. Some email subscribers say they prefer emails with lots of images whilst some emphasize on the more content-oriented email. So, monitor your click through rates to search what style of email your audiences prefer.

6. Make it easy to sign up for your emails:

This is the busy-bees ambiance and an individuals skips out the website which will take time to sign up or any other option to enter into the site. Make facile for the users to register and increase your conversion rate. Employ the floating footer bar, slide in, sidebar widget and after post widget to use various categories of alternatives to grab the most subscribers.

7. Increase the email automation and drip marketing:

Drip marketing is the fruitful campaign in the world of email marketing. It allows the agencies to remain cognizant in the minds of the customers even at the specific jiffy, it is not accessible in the market. Apply this significant drip marketing in several ways such as if your emails have primarily focused on the selling, then you can utilize automated drip marketing to build up more trust and credibility.

8. Double opt-in:

This pioneer method allows the recipient to pick a brand’s email program by sending a blank email to the specific email address. When someone completes that then it triggers an opt-in confirmation request email that asks the individual to activate their subscription by clicking on a link in the email. A US author has stated that this process is slighter easier than signing up for email via SMS.

9. Execute an email-optimization process:

The email elements such as copy, design, calls to action, subject lines, headlines, landing pages, frequency and time sent require the continual improvement. An audit is very essential component in the email marketing. Analyse the email optimization tests for each campaign to determine what will best work out for your target audience. Execute this after a regular span to gain the higher performance of your email-marketing program.

10. Test everything secluded:

You are besieged with various new advices all the time. However, employ the split test for each to ensure whether that factor will work out for your email marketing. Just because something works for someone that doesn’t seem it will work for you and your business.

Cross-Media Marketing: Taking Direct Mail to the Next Level

Many consumers equate a direct mail piece with another item to toss into the recycle bin. But direct mail, when integrated with a well-designed cross-media marketing campaign, can be integrated with a business’s online marketing strategy to become a powerful tool to generate qualified leads and to convert those leads into sales. It’s more than creating and maintaining online presence and visibility (via websites, social media sites, SEO, SEM, and banner advertising). There needs to be a marketing mix including valuable, “traditional” direct mail marketing. Combining online with traditional marketing packs a powerful punch.

Marketing Investment

What is “cross-media marketing”? Simply put, it’s the process of using multiple marketing channels, or media, to conduct a marketing campaign to a target audience (or audiences). What makes a cross-media program so effective?

Direct Mail Marketing 2.0

Cross-media marketing is a lot like conventional direct mail marketing, but offers three key differences:

· Personalization: direct mail marketing pieces are designed to include variable data fields, such as names and addresses, which are personalized for each recipient. These fields can include a pURL which directs each recipient to their own personal landing page. This page can include information specifically targeted to that recipient, such as event registration, opt-ins, surveys, and offers.

· Interaction: because recipients are directed to a landing page which contains content, images, and other information pertinent to them, they’re much more apt to explore and learn more about your products and services. The use of links to social media sites and opt-in forms gives your business an immediate opportunity to engage with them. Finally, because landing pages are designed to be responsive, they can be easily accessed by desktop and mobile devices, anywhere and at any time.

· Measurability: Using pURLs, text messages, emails, QR codes, and unique phone numbers on direct mail pieces provides a variety of ways to track response rates. Reports can be run as needed to track campaign activity in real time; these reports can be useful in developing future campaigns.

Another cross-media option is the use of a static or generic landing page (or gURL). A gURL allows you to direct all recipients in a targeted group to one landing page specially designed for their particular segment. When a gURL is clicked, or a QR code is scanned, those actions are trackable. gURLs can be included in social media posts and ads, not just print. A business can target a segment using only a single page and make changes to that page as needed.

4 Benefits of Cross-Medical Marketing

Real-Time Tracking and Results

There are four distinct benefits to using cross-media marketing vs. standard direct mail marketing:

1. Target and Segmentation: cross-media marketing can be used to target a specific audience (or segments of an audience). Direct mail pieces can be designed and personalized to a precise, segmented group – complete with a pURL and a QR code that leads the recipient directly to their individual landing page – based on a particular list. These segments can be extracted from a larger database based on a variety of factors; only the parameters of the database limit your ability to segment your list!

2. Tracking: results can be tracked and measured in real time. Detailed information is provided about every visitor to each page, such as page visits, link clicks, and opt-in and survey responses, can be measured not only to track each individual campaign but also to measure responses over the course of subsequent campaigns, so that copy, graphics, and/or segmentation criteria can be evaluated and improved upon.

3. Flexibility: a variety of direct mail options can be used – from a simple post card to a multipage brochure. In addition, multiple phases of the campaign can be used for the same target audience. For example, a post card for Phase One can be followed by a brochure or catalog for Phase Two, once the results of the first phase are evaluated and tweaked. Different direct mail pieces can also be sent to different segments, to test response rates based on print media type.

4. Cost Accountability: you will know how many pieces were mailed, the cost for each piece (including costs for pURLs and postage), and the number of recipients who responded. Based on these figures, and if closely tracked, you can quickly determine your ROI from a campaign. This is important for the justification of a business’s marketing budget.

Plan for a Successful Cross-Media Campaign

A final note: the key to an effective cross-media marketing campaign is organization. Make certain that your lists are as accurate and segmented as possible. Ensure that your landing pages contain data collection forms that are clearly written, easy to use, and designed to gather the pertinent information you seek. Allow each visitor the opportunity to “opt-out” if desired. Develop a rapid system of follow-up for each page visitor. Measure your results so that you can tweak future programs. Above all, recognize that cross-media marketing is an essential and tool in your marketing toolbox, a way to merge traditional direct mail with cutting-edge, integrated marketing technology.

5 Essential Marketing Activities Every Insurance Agency, Broker and Wholesaler Needs

Insurance marketing is becoming the norm today, as agencies, brokers and wholesalers seek to gain a competitive edge and improve their economy of scale. It’s rare that an agency owner says they don’t care about their website, or that they are unaware of digital marketing opportunities such as insurance email marketing or insurance social media marketing. When it comes to Producers, there are five essential marketing activities that should be used to expand reach and build pipelines.

Content Marketing – Content marketing can be an efficient and powerful way to grow an audience and agency. For content marketing to work, agents and brokers need to invest, prioritize and execute. In order to achieve impactful results, content marketing must be taken seriously, and executed consistently.

Social Media Marketing – Fifty-five percent of insurance consumers say they would use one or more insurance services offered through social media. Internet reviews and social media play an integral part in credibility. Potential clients, especially millennials, trust advice they find on social media about the best insurance products, agencies and brokers. At a minimum, brokers and agencies should have a professional company page, and executive profiles on all major social media platforms.

Insurance Email Marketing – For many agents, brokers and wholesalers, creating a successful email marketing initiative can seem like a formidable task. But insurance email marketing should be a fundamental component of their overall marketing plans. Use the “Five W’s” to think about insurance email marketing:

  • Who: Targeted Prospects – Email List Generation
  • What: Relevant, Educational Content
  • When: Campaign Time & Frequency
  • Where: Call to Action – Where The Prospect Should Go
  • Why: Lead Conversion – Close The Loop For ROI

Appointment Setting – Calling in profile prospects is a traditional approach to filling the pipeline, and in certain insurance niches, still has a place within an overall insurance lead generation initiative. That said, it’s recommended that Producers with aggressive sales goals should not be making these calls personally, the calls should be delegated to an internal or outsourced appointment setter. Producers should spend their time talking with prospects, not identifying them. Producers need to create an effective call script, determine the key differentiators, and train the appointment setters, or outsource this effort.

Closed Loop Analysis – Closed loop marketing is a simple concept, yet few brokers, agents or wholesalers ever do this. Closed loop marketing analysis can be done on a campaign basis, or a comprehensive monthly or quarterly approach. This goal is simple, which campaign activities are yielding the best results, for both activity and new business results. Closing the loop helps determine the ROI of an agency marketing budget.

Insurance brokers, agents and wholesalers can and should invest in these five essential insurance marketing initiatives to expand reach and increase sales activity. A healthy top of the sales funnel is likely to result in increased revenues, and more successful Producers. Producers should spend more time selling, and less time identifying prospects. Agencies, brokers and wholesalers which do not have sufficient staff or expertise to accomplish the five marketing activities reviewed above, can consider outscoring this initiative to a proficient insurance marketing agency.

How to Target Customers Using Mobile Marketing

For any online business, there is a certain segment of target customers. However, customers are always mobile. You cannot have them sit in front of their computer screens, waiting for the next big advertisement to pop up. To get hold of your mobile customers, mobile marketing is what every business needs. That way, you can target them even when they are on the move.

When your potential customers are waiting in a queue, playing games or listening music, you can just hone in by sending an SMS with your offer. By far, mobile marketing is the most powerful tool, and a new trend, which works. Unlike websites, customers are not bugged by banner blindness on the mobile phones as it happens online. Ads popping up on cell phones are usually targeted, taking up the entire screen – the prospect has just two options – either to click or quit.

Moreover, there are so many mobile devices available these days that, it makes this medium of marketing highly target oriented. From smartphones to tablets and cell phones, marketing has found a new dimension globally. With free apps making the most out of potential customers, you are only a step away from making big bucks with target marketing.

Unfailing Tools of Mobile Marketing

At present, mobile marketing has successfully skyrocketed in the recent months. It has been evidenced that sales through mobile devices and apps have risen significantly, and this trend is unlikely to change very soon. Amidst the trend of mobile-friendly portals and the extensive use of apps, marketing gurus are literally scrambling to have room for the latest and upcoming technologies to target their consumers effectively and make them stay.

For instance, Mobile Banner Advertisements, SMS Marketing, Mobile Surveys and Pull Marketing are the most advanced tools that can promote your business and services, while giving you prospect customers at the same time.

Mobile banner ads target customers using their email services or browsing online or even while playing games using apps. You can buy banner ads that will pop up during the browsing sessions. Well, this method of marketing has been around for quite some time, and it works. If it didn’t, marketers wouldn’t purchase them. Banner ads posted on mobile phones have an added advantage – it isn’t too competitive. Considering that mobile advertising is a relatively new field, your competitors may not be using the same. Highly targeted offers convert quickly as they don’t have time limits on web surfing because there is no fixed site or location. As such, it doesn’t affect customers’ browsing sessions.

SMS marketing is also a popular tool these days. It is the real test using plain text. As such, copywriting skills matter the most in SMS format. You have to promote your product without any banner, fancy logo or image. Using call to action words can bring your target customers in.

Mobile surveys are ads that don’t give you the feel of ads. That makes surveys the coolest tool for target customers. Ads that are too obvious fail to generate interest in people. Surveys provide information, or gather information, without a cliché sales pitch. When customers complete a survey, giving you their details, you can hone in and target the offer to match their needs. Powerful, indeed!

Pull advertisement, or pull marketing, is when customers request for a service, usually free service, and you offer service with an advertisement or limited features or an upgrade plan. Usually, apps choose this method of marketing. Customers download apps, use it and get tired very soon. If you offer them compelling features with a decent price, giving them a reminder, they will surely oblige, rather than imposing on them.

Of late, mobile marketing appears to be a dominant force, especially in dating and gaming industries. Young and addicted gamers are willing to fork over thousands of dollars to buy materials, tools and intangible goods that help them progress in a game. However, to make sure this business yields profit, you have to constantly upgrade it and use specialized knowledge.

The App Era

Companies across various industries are gainfully reaping the advantages of mobile apps, particularly retailers, consumer services and the media. Apps offer an amazing mobile shopping avenue with exclusive deals as well as personalized content to mobile users.

However, it is best to have a responsive portal as well as an app, just the way Flipkart, Amazon and other online stores are going. People access web content through varied devices these days. Websites that aren’t compatible across other devices like mobile phones or tablets will not see frequent engagement or return visits. In fact, a study conducted by Google in 2012 shows that 74 percent people would return to a portal if it also worked on their mobile phones. Likewise, 55 percent opined that poor experience would leave a bad impression on their minds of that particular brand.
Determining the need to maintain a responsive website as well as an app comes down to one thing – knowing your target market and their preferences. If your target market is connected, you have to provide informative and educational resources, or you can have service or product that consumer generally purchase eon a regular basis. In that case, having an app can be a practical supplement.

Cautious Advertising

Advertisements are all over the place. There’s nothing new that ads are designed to attract buyer’s attention. For marketers, it is important to note that consumer perceptions have changed; with the advent of latest technologies readily available, consumers are given the pilot seat. They might like to watch an ad appearing on the right hand side of the webpage they are browsing – they might click on it, or simply choose to skip.

It is crucial to know where exactly your customers belong in order to target them properly. Though important, mobile advertising should also be more aware of customer base and the target market.

Most important of all, advertisement through videos is always successful. Even if you are targeting mobile phone users, make sure your ads come with videos, which leave a long-lasting impression on the minds of buyers. The impact of video is unlikely to change.

There are various aspects of latest marketing strategies that might be overwhelming at times. The only way is to choose tactics that suit your business needs and follow.